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Get Ready To The New Off Road UTV Roxor.

Nanjing Huiguang Lighting Co.,Ltd | Updated: Mar 12, 2018

Fans of retro off-roaders, get ready to Roxor.


That’s the name of the new 4x4 that Indian automaker Mahindra will begin building in Ann Arbor, Mich., this year.


The tiny truck looks like a Jeep CJ, and it’s no coincidence. Mahindra got its start as a carmaker building licensed Willys Jeeps after World War 2 and has been evolving it ever since. It’s like a parallel universe to America’s Jeep.

Unlike today’s Jeep Wrangler, the Roxor is about as back to basics of a truck as you can get. It has a steel frame, solid axles, leaf springs a five-speed manual transmission, a two-speed transfer case and a top speed of 45 mph.


If that sounds too slow for the highway, it is. But that’s OK, because the Roxor isn’t street legal. It’s a UTV set to compete with the likes of the Polaris Ranger and Honda Pioneer, not to mention the Mahindra Retriever.


(Sorry to get your hopes up!)

It’s powered by a four-cylinder turbodiesel engine with 62 hp and and 144 lb-ft of torque that can tow up to 3,490 pounds, so it’s a tough little mule that can be used for work or play.

Prices start at $15,499, but Mahindra is planning to offer a ton of customization options, including 900 different paint colors, a variety of seats and an LED light bar mounted to the roll cage that can bump that up quite a bit.